Post by account_disabled on Dec 30, 2023 6:28:49 GMT
BBVA has launched a new campaign together with the creative agency PS21 . These are two spots focused on promoting the "BBVA Online Account without commissions" , a product from the entity that has been on the market for five years and has no conditions or commissions. The card does not require "Nothing" for its contract and this is highlighted by the pieces developed for this campaign. The response "nothing" to "Honey, what's wrong?" It usually has a background, as one of the advertisements recalls. But this does not happen with BBVA, the bank for which "nothing" really means nothing .
From the couple in the first piece we move on to a typical conversation between mother and daughter , in which the first Phone Number List question "What are you doing?" and the second answers "Nothing." The Online Account does not require payroll or receipts, has no commissions and can be activated through a selfie. If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . «We wanted to emphasize the idea that, for BBVA, nothing really means anything. People are usually reluctant to this type of messages associated with bank accounts. They think that in those I am not asking for ANYTHING, there is hidden 'something'.
So we decided to focus on the fact that at BBVA our nothing means anything ," explains Víctor Blanco, executive creative director of PS21. The agency won the competition to lead BBVA's creativity for three years in July and in October, together with the Aqua entity , it presented the card without numbers that demonstrated its security with an action that directly involved Jaime Bisbal , marketing director. from BBVA. The “BBVA Online Account without commissions” campaign, which aims to attract customers and has been executed by the production company Lobo Kane , will have a presence on television and digital with two twenty-second spots and an online video.
From the couple in the first piece we move on to a typical conversation between mother and daughter , in which the first Phone Number List question "What are you doing?" and the second answers "Nothing." The Online Account does not require payroll or receipts, has no commissions and can be activated through a selfie. If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . «We wanted to emphasize the idea that, for BBVA, nothing really means anything. People are usually reluctant to this type of messages associated with bank accounts. They think that in those I am not asking for ANYTHING, there is hidden 'something'.
So we decided to focus on the fact that at BBVA our nothing means anything ," explains Víctor Blanco, executive creative director of PS21. The agency won the competition to lead BBVA's creativity for three years in July and in October, together with the Aqua entity , it presented the card without numbers that demonstrated its security with an action that directly involved Jaime Bisbal , marketing director. from BBVA. The “BBVA Online Account without commissions” campaign, which aims to attract customers and has been executed by the production company Lobo Kane , will have a presence on television and digital with two twenty-second spots and an online video.