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Post by account_disabled on Mar 9, 2024 9:14:24 GMT
In general, the perception we have of a brand determines our decision to purchase or not purchase a service or product. How many times, before purchasing, have we asked friends and relatives for their opinion on a company? How many times have we searched on Google about a product, the positive and negative opinions of other buyers? Well, it's the power of brand reputation, which greatly impacts consumer decision-making. When you create your personal brand online, you are Germany Phone Number building your digital footprint , an indelible mark that not only defines your personality, skills and values, but also becomes your personal brand, which many potential customers will want to identify with. This creates a brand reputation that affects the consumer's purchasing decision and which is important to manage to maintain. In detail we will talk about: What is brand reputation? Why is brand reputation management more important today? In conclusion Because today brand reputation management is more important Want to know how to best measure branding ROI? Download our guide and implement our suggestions. DOWNLOAD THE GUIDE What is brand reputation? Brand reputation is the perception that consumers have of a particular brand. This perception is created based on how it is received by consumers: it is the result of their own or others' experiences, projections, sensations and emotions. All of this determines the degree of trust they have in the company. All this derives not only from the history of the company, but also from its public relations activities, as well as from the behaviors of its stakeholders.
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