Post by account_disabled on Feb 25, 2024 5:00:32 GMT
A company with a long history of corporate events has explored the ways of Digital to manage invitations and monitor participants and, above all, to create a path to nurture and retain the contacts acquired, integrating online and offline. The company BTS Biogas is a company founded in Brunico (BZ), specialized in thedesign and construction of biogas plants; is aimed at all those industrial entities that need to dispose of organic waste (farms, agri-food industries, waste disposal companies, etc.). Thanks to the know-how acquired in 25 years of experience, it also offers consultancy and technical assistance services .
Starting from 2013, BTS Chinese Europe Phone Number List has strengthened its presence on the international market by establishing new branches. To date it has more than 200 systems built in Italy and around the world . In 2018 BTS organized the thirteenth edition of Info Biogas, the annual event dedicated to exploring the topics of biogas and biomethane. Goals Create awareness about the world of biogas and issues related to the circular economy, green and environmental sustainability Organize an event to build relationships with potential customers, resolve doubts about investing in biogas and build customer loyalty Maintain relationships with customers by providing useful and interesting content and stimulating interaction on digital channels The method The BTS project saw a very close collaboration with Prograf , a communication agency (and our partner in numerous projects!) specialized in strategic marketing, branding activities and offline advertising.
In this case we used the Digital Seller method to integrate offline and online marketing actions, creating a truly integrated communication strategy . The key The fundamental step was to rethink the annual Info Biogas event , using all its marketing potential. The event has become the access point to a marketing funnel with different objectives: Get to know new contacts better and profile them using content to facilitate the transformation from lead to prospect; Consolidate the relationship with existing customers by providing insights and educational material and anticipating questions and doubts, without forgetting the possibility of activating upselling and crossselling dynamics. As is evident, the heart of the strategy is represented by the contents .
Starting from 2013, BTS Chinese Europe Phone Number List has strengthened its presence on the international market by establishing new branches. To date it has more than 200 systems built in Italy and around the world . In 2018 BTS organized the thirteenth edition of Info Biogas, the annual event dedicated to exploring the topics of biogas and biomethane. Goals Create awareness about the world of biogas and issues related to the circular economy, green and environmental sustainability Organize an event to build relationships with potential customers, resolve doubts about investing in biogas and build customer loyalty Maintain relationships with customers by providing useful and interesting content and stimulating interaction on digital channels The method The BTS project saw a very close collaboration with Prograf , a communication agency (and our partner in numerous projects!) specialized in strategic marketing, branding activities and offline advertising.
In this case we used the Digital Seller method to integrate offline and online marketing actions, creating a truly integrated communication strategy . The key The fundamental step was to rethink the annual Info Biogas event , using all its marketing potential. The event has become the access point to a marketing funnel with different objectives: Get to know new contacts better and profile them using content to facilitate the transformation from lead to prospect; Consolidate the relationship with existing customers by providing insights and educational material and anticipating questions and doubts, without forgetting the possibility of activating upselling and crossselling dynamics. As is evident, the heart of the strategy is represented by the contents .